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was the softer skills that honed his products and varieties, and cer- proximately $48 billion annually.
STEM knowledge as a craft — a tainly a global market for it. But, His question was, “What would
merger of apparently disparate dis- how many people know the struc- change in our world if we brought
ciplines to create a new lens. ture of caffeine? I didn’t, but I did more structure to this lens, especial-
Today he applies his mosaic to say that sometimes I wished I had ly when all of biology is chemical
focus on developing solutions and an IV drip of it when needed and and chemical-based?”
creating new worlds in his profes- I certainly was keen on the idea of Patridge perceives a revolution
sional life and personal interests. new markets. What about new mol- in chemistry at some point where
What’s common across both is his ecules? we could potentially build a differ-
habit of exploring and examining The idea of discovering new ent stock market around the value
a topic from multiple perspectives, molecules is exciting for any bur- of certain molecules, like caffeine,
then merging those perspectives geoning scientist. There are differ- while mitigating the risk of human-
through an interdisciplinary lens. ent varieties with each potentially ity not knowing how to properly
Patridge continues to seek ways the basis for new markets. The identify, interrogate and evaluate a
to make chemistry relatable using challenge, however, was the lack of molecule.
ontologies to reveal new market technology to organize what scien- Patridge’s intelligence is authen-
opportunities. Recall earlier that tists already know—this is where tic, not artificial. There’s a generos-
he was drawn into the practice of ontologies and chemical structures ity to his intellectualism and his in-
ontology by looking at gaps in the create new worlds in Patridge’s terdisciplinary craft is going to help
chemical landscape. mind. address big challenges and create
I asked about some of his own Patridge saw how so much pro- value personally, professionally at
imagine-if ideas. The response: ductization and market valuation ReactiveCore and beyond. And he’s
“Caffeine”. “Markets”. Now I was based on abstractions from still just getting started. 
could relate to that! chemistry like in coffee. Coffee is
Caffeine, Patridge said, is a mol- probably most valuable, he said,  Lynn Reyes is a Business Value Artisan
ecule that everybody encounters on because people buy it for the caf- and is on the advisory board of BEQ
a daily basis. There are different feine. And the coffee market is ap- Pride. She spends her days as an IBMer.

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