Page 18 - Pitch book ipad
P. 18

Context analysis






















                                               Park
                                               The site is situated
                                               close to large
                                               expanses of
                                               parkland. Hackney
                                               marshes to the
                                               north, the Olympic
                                               Park to the south.                                                             University
                                               The public park                                                                Proposed UCL
                                               land and canal                                                                 campus offers
                                               network will attract                                                           opportunity for                                                                                              Residential                                                                    Conservation area
                                               visitors in fair                                                               large student                                                                                                The new housing                                                                The site is close
                                               weather who are                                                                clientele and                                                                                                development                                                                    to Hackney Wick
                                               likely to find the                                                             outreach                                                                                                     to the east will                                                               conservation area
                                               brewery and stop                                                               education/pop up                                                                                             provide a regular                                                              but will not impact
                                               off for a pint.                                                                bars.                                                                                                        clientele.                                                                     on it





























                                               Sports
                                               The local area
                                               has plenty of
                                               sports venues,                                                                                                                                                                                                                                                             Commercial
                                               particularly the                                                                                                                                                                                                                                                           The site is located
                                               West Ham football                                                                                                                                                                                                                                                          20 minutes
                                               ground which is                                                                                                                                                                             Cultural Sites                                                                 from Westfield
                                               a 20 minute walk.                                                                                                                                                                           New galleries,                                                                 shopping centre.
                                               The brewery                                                                    Stations                                                                                                     theatres and                                                                   Opportunities for
                                               would be an ideal                                                              The brewery is                                                                                               music venues are                                                               brewery pop ups
                                               place to drink a                                                               within a 10-20                                                                                               planned for the                                                                and attracting
                                               pre or post match                                                              minute walk of TFL                                                                                           Olympic park and                                                               large summer
                                               beer.                                                                          stations.                                                                                                    Stratford area.                                                                crowds.

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