Page 19 - Pitch book ipad
P. 19

Context analysis






















 Park
 The site is situated
 close to large
 expanses of
 parkland. Hackney
 marshes to the
 north, the Olympic
 Park to the south.   University
 The public park   Proposed UCL
 land and canal   campus offers
 network will attract   opportunity for                            Residential                                                                   Conservation area
 visitors in fair   large student                                  The new housing                                                               The site is close
 weather who are   clientele and                                   development                                                                   to Hackney Wick
 likely to find the   outreach                                     to the east will                                                              conservation area
 brewery and stop   education/pop up                               provide a regular                                                             but will not impact
 off for a pint.  bars.                                            clientele.                                                                    on it





























 Sports
 The local area
 has plenty of
 sports venues,                                                                                                                                  Commercial
 particularly the                                                                                                                                The site is located
 West Ham football                                                                                                                               20 minutes
 ground which is                                                   Cultural Sites                                                                from Westfield
 a 20 minute walk.                                                 New galleries,                                                                shopping centre.
 The brewery   Stations                                            theatres and                                                                  Opportunities for
 would be an ideal   The brewery is                                music venues are                                                              brewery pop ups
 place to drink a   within a 10-20                                 planned for the                                                               and attracting
 pre or post match   minute walk of TFL                            Olympic park and                                                              large summer
 beer.  stations.                                                  Stratford area.                                                               crowds.

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