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www.leveratemedia.com | Issue 8 -Spring 2018
ONE
ALL CHANNEL S.
ALL COUNTRIES. ONE A GENCY.
ALLE K ANÄLE.
ALLE L ÄNDER. EINE A GENTUR.
THE QUEST TO SIMPLIFY 5 COMMON MISCONCEPTIONS WAGAWIN WANTS TO MAKE AMAZON IS NOW AN
GERMAN HEALTH INSURANCE ABOUT TV ADVERTISING MOBILE ADS INTERESTING IMPORTANT AD PLATFORM
How a new player in the private Why you’re wrong if you think TV How an ad tech company has Why most advertisers cannot
health insurance market in Ger- is a dying media channel without made mobile ads more engaging ignore the growing role of
many intends to rock the boat in a place at all in the performance and deliver more valuable data Amazon as a significant
an age-old industry. advertiser’s channel mix. and results to mobile advertisers. advertising channel.
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