Page 100 - CCAP-PAM - Citrix Cloud Accelerator Program - PAM

Summary of learnings

DO‘s & DONT‘s

• Take one step at a time! • Do not change everything!

• Select the strategy that works for • Do not change at once!

you and your customers and stick • Do not go big AND small, you must

with it! make a choice!

• Maximize internal use of the • You do not have to invent

technology you are selling, so that something new - successful

you can sell this expertise! partners are just one or two steps

• Leading partners differentiate, ahead of their customer and

usually by business process (e.g. competitors and are still the lead

accounting) or by industry vertical

(e.g. retail)

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