Page 22 - CCMWS - Cisco and Citrix Mobile Work Space

Supporting Notes

• Many organizations are looking to solve the secure mobile access and BYOD problem: i.e. “I need to allow iPads on my network”. This is a genuine
customer concern, but may be a bit too narrow of a way to look at the problem. Connectivity is only the first part of the overall solution.

• Many customers have moved on to asking:
• - How can I deliver the applications and services my employees need on their devices.
• Or
• - How can I provide a complete portable workspace experience that provides access to all applications, communications and content with a consistent user

experience
• Ask open ended questions too. There may be other specific customer uses-cases or concerns not listed here.
• LOB: Opportunity to build new revenue streams to be more competitive and gain wallet share
• CMO: Provide better end-user experiences to build customer satisfaction and loyalty
• HR: Enable new work styles to retain the best workforce and achieve more productivity
• CIO: Support for BYOD and CYOD strategies that support influx of mobile devices into workplace
• CISO: Secure delivery of a mobile workspace and content to users on multiple devices
• VP Apps: Deliver new and existing apps to employees, partners, contractors and customers
• Network: I need to connect more devices and device types anywhere without increasing cost, complexity or security threats
• End-user Computing: I need to deliver applications, communications to all employee and corporate owned devices
• with limited budget and resources
• Infrastructure: I need to host, manage and secure increasing amounts of mobile apps and data for employees and customers