Page 52 - CCMWS - Cisco and Citrix Mobile Work Space
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The Business Model Canvas
Key Partners Key Activities Value Propositions Customer Customer Segments
• Who are your customer’s key • What Key Activities do your • What value do your customers deliver Relationships • For whom is your customer
customer’s Value
partners? to their customers? • What type of relationship does creating value?
• Who are your customer’s key Propositions require? • Which one of their customer’s • Who are their most important
• Their Distribution does your customer establish
suppliers? problems are they helping to solve? customers?
• Which key resources are they Channels? • Which of their customer needs is your and maintain with each of their
• Customer Relationships?
acquiring from partners? • Revenue Streams? customer satisfying? Market Segments?
• Which key activities do their • What bundles of products and • Which ones has your customer
partners perform? services is your customer offering to already established?
• How costly are they?
each Customer Segment? • How are they integrated with
the rest of your customer’s
business model?
Key Resources Channels
• What Key Resources do • Through which Channels does
your customer’s Value your customer reach their
Propositions require? Customer Segments?
• Their Distribution • How do they want to be reached?
Channels? • How are they reaching them now?
• How are your customer’s
• Customer Relationships?
• Revenue Streams? channels integrated?
• Which ones work best?
Cost Structure • Which ones are most cost-
• What are the most important costs inherent in your customer’s business model? efficient?
• Which Key Resources are most expensive? • How is your customer integrating
• Which Key Activities are most expensive?
them their customers routines?
Revenue Streams
• For what value is your customer’s customers really
willing to pay?
• For what do they currently pay?
• How are they currently paying?
• How would they prefer to pay?
• How much does each Revenue Stream contribute to
overall revenues
