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SCIPAB Template
Situation Complication/Challenge Implication/Impact
• Large global leader in Hotels • Maintain brand loyalty and • Reliant on brand reputation
• Publicly listed company market share to support growth • Pressure on business- on IT
• Hotels in over 100 countries
• Turnover £2.2B pa, profit £62M • Don’t have IT tools & resources to support growth
infrastructure that will support
pa this growth -• Communication is
• Going through a period of inconsistent and hindering
• Large variety of solution from their ability to continue to
transformation combined with various acquisitions grow
impressive growth
Position Action Benefit
• IT is a barrier to growth • Use Cisco’s Hosted • Business transformation
• Compliance issues Collaboration Solution that will • Cohesive communications to
• Security concerns enable seamless and instant
• Efficiency and communication communication between HQ, support business going forward
hotels and their supply chain • Reduced Opex - faster & more
needs improving • efficient use of IT resources,
• Reliance on brand reputation and
reduce capex long-term
room occupancy to generate • Can provide growth/scalability
revenue
and still protect brand
• Roll out new services quicker,
e.g. WiFi, Business suites, hotels,
etc
