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Cisco Sales Processes
• Steps in the Cisco Integrated Sales Process:
• Prospect | Qualify | Propose | Agree | Close
• Steps in the Cisco Outcome-Based Sales Approach:
• Customer Discovery | Identify & Design | Proof of Value
• Offer and Accept | Realize Customer Values
• The 4 Ps of Outcome-Based Selling: You need to know what the
• Problem | Pattern | Path | Proof process steps are, the
order the are in and what
happens at each step
