Page 51 - BV-BC 4 days
P. 51
Customer Discovery
EXERCISE 1: Understand the customer: 30 mins
Working in teams of 3 to 5, read through Business Value Practitioner Case
Study Part 1 and then discuss and answer the following:
• What does this business do? (ie describe this company as if to a team
member in one or two sentences or paragraphs)
• What is the high level vision for this business? (ie explain what the
business is trying to achieve)
• What further information might it be useful to know in order to help them
turn their business strategies into successful business outcomes?
