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Network Operations Center                                 Training (Technical/Sales)                 Leadership

• Several solution providers have                         • Teach the sales team about selling       • Assign a knowledgeable leader who
  stated that adding a basic NOC and
  managed services allowed them to                          to business owners, Opex vs.               can help the organization drive real
  be more easily prepared for XaaS
  Solutions                                                 CapEx, and benefits of cloud               change
                                                          • Customers are looking for advice, so     • Many solution providers created a

                                                            traditional technical “just in time” is    separate organization to initially

                                                            often inadequate. Investment is            drive focus

                                                            required in advance of opportunities

Marketing                                                 Intellectual Property                      Professional Services

• Education, thought leadership,                          • Solution Providers have realized that    • Invest in building a deep
                                                            recurring revenue provides greater
  website updates and social media                          value for the organization and are         professional services practice that
                                                            starting to make investments in
  improvements were the most                                acquisition, packaged services,            will enable the sale of cloud
                                                            application development and
  common marketing investments                              implementing vertical extensions           solutions with pre-sale services

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