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• Cisco Partners need to adopt a hybrid approach that incorporates cloud solutions into
their overall business model

• According to research from MarketBridge/IPED, the most successful solution providers will be
the ones that can address customer requirements across multiple delivery platforms

• Successful partners are making fundamental changes in their overall business to take
advantage of the cloud opportunity

• Changes are required in your sales, marketing, services and operations to fully realize the
business impacts of cloud and recurring revenue services

• The transformation has been gradual for most partners and may take 12-24 months to
make the transition

• By choosing to work with a Cisco Cloud Provider via agent models, resale or white label
offerings, your organization may be able to gain traction quickly and limit your initial
investments by partnering with world class service providers

• The market opportunity for XaaS offerings is growing very quickly. 78% of all Solution
Providers declare to have some form of cloud business model. Now is the time to
capitalize on the market shifts.

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