Page 34 - BOSC-P V4.1
P. 34

Building Blocks                                                      Market Insight
                                                            (PEST Analysis & CI Matrix)
            What’s Driving Your Customer’s Market?
                                                            Customer SWOT Analysis
           How Well Equipped Are They To Respond
                                 Positively?                  Buyer Profiles & Needs
                                                                (Stakeholder Analysis)
          Who Are They Key Stakeholders & Decision
                                   Makers?          Delivering the Best of Cisco & Partner
                                                       (CI Matrix & Our Value Proposition)
        How Can Cisco Help The Customer React and
                           Win in The Market?          Effective Customer Engagement
                                                     (Avention & LinkedIn Sales Navigator)
                  What’s Your Engagement Plan?
   29   30   31   32   33   34   35   36   37   38   39