Page 158 - CCST

Initial Engagement Requests

1. Recommendation from a senior +76%

2. Recommendation from a colleague +50%

3. Recommendation from a subordinate +36% Social

4. Recommendation from an external colleague +29%

5. Call invite to a relevant event

6. Make a relevant call

7. A relevant email / LinkedIn Message

8. Direct mail to an event

9. Invite to a LinkedIn group

10. Agency call

%’s courtesy of Forrester Research 2013

182 © 2016 Citrix | Confidential