Page 49 - Business Outcomes - BOSC-P

Initial Engagement Requests

1. Recommendation from a senior +76% Social
2. Recommendation from a colleague +50%
3. Recommendation from a subordinate +36%
4. Recommendation from an external colleague +29%
5. Call invite to a relevant event
6. Make a relevant call
7. A relevant email / LinkedIn Message
8. Direct mail to an event
9. Invite to a LinkedIn group
10. Agency call

%’s curtesy of Forrester Research 2013