Page 8 - CCAP-PAM - Citrix Cloud Accelerator Program - PAM - UK
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It’s pretty clear why vendors


       turn to sell cloud & services





















              Drive revenue                                        Reduce                                     Drive gross                                        Create

              and gain new                                        product                                  margins along                                        win2win
                 customers                                    development                                           with                                    partnerships

               and increase                                         cycles                                    competitive                                     with other

                  deal sizes                                                                                        edge                                        vendors























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