Page 3 - DaaS - Selling Cisco Powered Desktop-as-a-Service with Citrix
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Learning Objectives:
On conclusion of this program, the participants will:
• Develop a fundamental understanding of the DaaS with Citrix technical components
to be confident in articulating the proposition building blocks.
• Have a clear understanding of Cisco’s Desktop as a Service (with Citrix) market
position, their sales strengths and differentiation
• Apply a 5-Step (repeatable) framework for selling DaaS and building growing
revenues through Adoption and Consumption.
• Be competent in applying the necessary sales skills to identify potential sales
opportunities and start the process of developing a sales pipeline.
• Be able to describe the appropriate business value of this service at different levels
and across different Lines of Business of a customer’s organization.
• Be able to articulate the Business Case for a Cloud based (as-a-Service) solution.
