Page 30 - Business Builder
P. 30
Go-to-Market Plan – Guidance & Outputs
Demand Generation Joint
• Develop marketing plan to support growth plan Marketing
• Identify marketing campaigns to leverage
• Set specific goals for marketing activities Plan
Document business plan Business /
• Review specific growth goals Sales Plan
• Assign owners and due dates to actions
Resource
Document co-op funds requests Requirements
• Tie requests to Partner commitments
• Detail steps required for Partner to earn
• Agree to program success metrics
