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Building Blocks                                                  Market Insight
                                                                (PEST Analysis)
            What’s Driving Your Customer’s Market?
                                                               Customer Insight
          How Well Equipped Are They To Respond?                (SWOT Analysis)

           Who Are The Key Stakeholders & Decision        Buyer Profiles & Needs
                                   Makers?                  (Stakeholder Analysis)

       How Can You Help The Customer Plan and Win       Delivering Customer Value
                              in The Market?               (Our Value Proposition)

                  What’s Your Engagement Plan?      Effective Customer Engagement
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