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Outcome-based Value Proposition – Major Taxi Co.

Drivers • Taxi industry is experiencing high growth as people move into the industry due to the financial
Goals
crisis.
• Owner: Too much competition – stealing my drivers and my customers.
• Not interested in buying IT – I don’t have any budget.

• Owner: To increase my business so that my drivers stay with me.
• To retain my reliable drivers.

Problems • Owner: Customers are very fickle, if they can’t get hold of me within 4 rings that go somewhere
Value else and there are many others to choose from.
Proof
• Some are trying Uber because they are so cheap.

• We can ensure that your customers could reach you or one of your drivers within 4 rings.
• That would eliminate the lost calls and encourage your drivers to stay and earn more money.
• You mentioned losing up to 40 calls per week at an average of $20 each, that’s about $3200

gained each month per driver

• We have helped another taxi company reduce missed calls and their business increased by
almost 20% over 3 months.