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Outside of IT: The 3 R’s
Research What do you know about my market / competition?
What do you know about my company?
What do you know about my business function?
Relevance How do market drivers affect my business?
What is the relevance of your solutions to my KPIs?
What similar companies have you done this with / for?
Return What is the likely impact on my KPIs?
What is the likely impact on my customers?
What would by my return on investment?
