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Identifying New Stakeholder Needs

Role HRD MKD FD SD CSD LEG PRD

Responsible Staff Marketing Financial Sales Customer Legal Product
Top 5 Performance Performance Performance Performance Service Requirements Development

Outcomes & • Reduce • Improve • Improve • Revenue • Improve • Ensure • Improve
KPIs staff campaign Margin innovation
turnover ROI growth time to regulatory
Top 3 • Free • Improve • Reduce
Systems / • Cost of hire • Lead Cashflow resolve compliance time to
Software • Time to generation close rates • Reduce • Data market
• Reduce • Lead
competence • Lead costs response protection • Adoption
• Training conversion generation • Reduce rates
• Reduce • Increase times
cost per • Brand CapEx • Increase costs • Reduce
employee awareness sales • Improve R&D Costs
• Length of • Budget customer
service • Cost to predictability efficiency efficiency • Customer
acquire • Acquire new satisfaction • Improve satisfaction
Oracle customers • Reduce staff
Workday customers win rates
Bullhorn InfusionSoft turnover
Marketo
SFDC Oracle SF.com ServiceNow Advantage MS Project
SAP MS Dynamics BMC Remedy Law CAD
SAGE PipeDrive TeamSupport Eclipse