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Initial Engagement Requests
1. Recommendation from a senior +76%*
2. Recommendation from a colleague +50%
3. Recommendation from a subordinate +36% Social
4. Recommendation from an external colleague +29%
5. Call invite to a relevant event
6. Make a relevant call
7. A relevant email / LinkedIn Message
8. Direct mail to an event
9. Invite to a LinkedIn group 2013 Forrester Research study shows that the
10. Agency call
percentage of time execs will take a meeting
based on a referral increases by …
Forrester Research 2013
