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How to build the case for Citrix Cloud Services using EA

Understand your customer’s goals and vision
Understanding business model and vision

Customer
vision

Deliver EA value pitch around Property & EA analysis – current & future state
Demonstrate value of EA and how to Resource EA Defining current state
measure progress and success analysis Mapping challenges & limitations
Security
Driving

Adoption

(usage &
stickiness)

Stakeholder Management
EA testimonials – first ”pitch” Data Stakeholder Identifying decision makers and
Show success stories and use cases Governance Management stakeholders

Create your
value
statements
Value Statement creation
Creating your value statement to customer stakeholder

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