Page 9 - 20210315_CCAP Phase 2-Presales Sessions_Singapore_Umbrella_P2b

The role of presales within the EA approach

• Create additional value based on deeper technology

understanding than what salespeople provide
• Demonstrate value based on technical use cases

and data-enabled insights

• Support salespeople to overcome challenges

generating business and IT outcomes based on
technical features

• Help find and identify potential sleeping budgets

• Improve ROI/TCO calculations with data-enabled
insights, experience and sleeping budgets

• Drive adoption and customer satisfaction with data-

enable insights and use cases
• Make sure to provide and deliver cloud value to both

IT and LoB (Line of Business) stakeholder

9 © 2020 Citrix | Confidential