Page 45 - SCSL - Nov 2017
P. 45

Collab EA (example telco customer)




                        What drivers are influencing or    •    Their market is increasingly commoditised.

            Drivers     affecting this customer’s          •    Margins are being squeezed by new competition.
                        overriding objectives?
                                                           •    They need to improve their competitiveness.


                        What are this customer’s goals     •   Reduce the cost of managing their infrastructure / licenses.
            Goals       in light of these internal or      •   Improve the productivity and efficiency of their staff.
                        external drivers?                  •   Leverage economies of scale with suppliers.

                                                           •   Lack of clear auditability of communications estate.
                        What obstacles are making it       •   Multiple vendor strategy, lacks optimum economies of scale.
            Problem     difficult for them to achieve
                        their goals?                       •   Problems tracking and predicting software licence costs.

                                                           •    Improve staff productivity by reducing collab complexity.
                        What would they see if you         •    Reduce software management / administrative overhead.
                        helped them eliminate these
            Value                                          •    Grow without increase cost - Free organic growth.
                        obstacles?

                        For whom have you helped           •   HSBC – Reduced collab complexity for 270,000 employees
                        solve a similar problem? What  •       KeyCorp – Simplified licence mngt & budget predictability.
                        concrete benefits/ROI did they     •   Duke University – Benefited from free organic growth.
            Proof
                        see?
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