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Sales Process

          Your sales process MUST be repeatable and address 3 critical areas:

 Opportunity Generation                      Sales Closing                   Account Management

Opportunity generation for Cloud     In general, the revenue associated    More than ever before, your team
based Solutions can be very          with Cloud opportunities tends to be  needs to focus on the account
different than traditional hardware  smaller in the first year. Therefore  management role. Renewals are
focus sales. Your organization       your selling process needs to be      critical for the recurring sales
should put plans in place to         updated to ensure that you maintain   model. You need to decide:
address:                             the proper sales coverage. The
                                     critical differences that need to be  • Will AM be managed by the sales
• Higher velocity deal flow and      investigated are:                        team or a dedicated AM staff?
   qualifications
                                     • Less customization                  • Do my processes support a goal
• Web based POCs and/or demos                                                 of 90+% renewal rate?
                                     • Focus on fast qualification
• New customer acquisition using                                           • Do you have a customer cloud
   Cloud as a catalyst               • Speed to closure                       expansion / adoption plan?
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