Page 35 - PowerPoint Presentation
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Sales Messaging

                        The sales conversation in cloud opportunities is often very different than the normal feature,
                        function, benefit and price conversation that is often times typical in a traditional hardware
                        sales opportunity.

• Lower initial cost to     Lower Total  OPEX vs.  • Predictable IT Costs
 implement                       Cost     CAPEX     used within operating
                                                     budgets

• Mid market access to      Access to    Business  • Heavy focus on
  enterprise functionality      New       Growth     business outcome
                                                     vs. technology
                            Solutions
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