Page 218 - HBR's 10 Must Reads on Strategic Marketing

INDEX

value Walkman, 65, 71, 74
brand communities and creation Wall Street Journal, 157
of, 143 Warped Tour, 147
calculators, 126–127 Web 2.0, 145. See also social media
case histories, 126–127 web affiliations, 139, 140, 141
consumer perception of, 80, Whole Foods, 101
82–83 women, 97–111
customer cultivation and creation future power of, 109–111
of, 4–5 growth opportunities and,
customer value propositions, 113– 100–108
131 increasing influence of, 99–100
documenting customer, 127–129 time pressure on, 108–109, 110
generation planning, 128 as underserved market, 97–99
presumption of, 120 www.womenspeakworldwide.com,
word equations, 125–126 98
van Rossum, Wouter, 113–131
Vans, 147
Virgin, 67 Yang, Dori Jones, 78
Visa, 80, 83, 86

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