Page 213 - HBR's 10 Must Reads on Strategic Marketing

INDEX

GE Infrastructure Water & Process IBM, 172, 177
Technologies, 126–127, 128, 129 Global University Programs, 7
General Electric, 177, 192 Insurance Process Acceleration
General Mills, 177 Framework, 2, 4
General Motors, 37, 75–76, 87–88 incentives
Gillette, 80, 81, 82, 90 customer cultivation and, 8
glass industry, 30–31 sales or marketing relationships
Gleem, 73 and, 179, 191–192
Gold’s Gym, 136, 138 indispensability, 38–39
Google, 70 industry definition, 29–56
grocery stores, 34–35, 101 analysis errors in, 31–33
growth creative destruction and, 48–49
conditions for, 36 greatness and, 55–56
customer loyalty and, 153, impending obsolescence and,
154–156 33–36
customer satisfaction and, petroleum industry, 37–42
161–164 population myth and, 36–42
detractors and, 164–166 production pressures and, 45–48
female economy and, 97–111 R&D focus in, 49–54
industry definition and, 29–56 self-deception and, 35–36
obsolescence and, 33–36 innovation
population myth and, 36–42 disruptive, 65, 68–69
production pressures and, 42–49 intangible assets, 11
R&D and, 49–54 integrated relationship, 182–183,
self-deception about, 35–36 187–193
word of mouth in, 161, 162–163 Intergraph, 122–123, 126
Gucci, 67 International Flavors and
Fragrances, 10
Internet
Hall, Taddy, 57–76 content supply chain managers, 26
Hansen, Morten, 7 customer experience on, 22–23
Harley-Davidson, 70 customer research on, 21–22
brand community of, 133, orchestrators, 25–26
134–135, 147–149 publishers, 26
Museum, 136, 139, 141, 149 Internet service providers, 164–165
positioning of, 83 iPod, 71
Harte-Hanks, 8
Hasbro, 146
health care, 108 job focus in product design, 59–
health clubs, 101–102 70, 76
H&M, 105–106 job rotation, 185–186
Hole Hawg, 72 Johnson & Johnson, 74–75, 108
hub affiliations, 139, 140, 141, 146 Jump Associates, 139, 147–149

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