Page 208 - HBR's 10 Must Reads on Strategic Marketing

KOTLER, RACKHAM, AND KRISHNASWAMY
ABOUT THE CONTRIBUTORS

JAMES A. NARUS is a professor of business marketing at Wake Forest
University.

WOUTER VAN ROSSUM is a professor of commercial and strategic
management at the University of Twente, The Netherlands.

SUSAN FOURNIER is a professor of marketing at Boston University.

LARA LEE is the president of Outdoor Services.

FREDERICK F. REICHHELD is a director emeritus of the consulting firm
Bain & Company and a Bain Fellow.

PHILIP KOTLER is the S. C. Johnson & Son Professor of International
Marketing at Northwestern’s Kellogg School of Management.

NEIL RACKHAM is a speaker and writer on sales and marketing.

SUJ KRISHNASWAMY is the founder and a principal of Strategic In-
sights, a Chicago-based business strategy and market research firm
specializing in sales-marketing interface.

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