Page 207 - HBR's 10 Must Reads on Strategic Marketing

About the Contributors

ROLAND T. RUST is the David Bruce Smith Chair in Marketing at the
University of Maryland’s Robert H. Smith School of Business.

CHRISTINE MOORMAN is the T. Austin Finch, Sr., Professor of Busi-
ness Administration at Duke University’s Fuqua School of Business.

GAURAV BHALLA is the president of Knowledge Kinetics, based in
Reston, Virginia.

DAVID C. EDELMAN is a global coleader of the Digital Marketing and
Sales practice at McKinsey & Company.

THEODORE LEVITT was a longtime professor of marketing at Harvard
Business School.

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor of Business
Administration at Harvard Business School.

SCOTT COOK is cofounder and chairman of Intuit, based in Mountain
View, California.

TADDY HALL is the chief operations officer at Meteor Solutions in
Seattle.

KEVIN LANE KELLER is the E. B. Osborn Professor of Marketing at the
Tuck School of Business at Dartmouth College.

MICHAEL J. SILVERSTEIN is a senior partner in the Boston Consulting
Group’s Chicago office.

KATE SAYRE is a partner in the Boston Consulting Group’s New York
office.

JAMES C. ANDERSON is the William L. Ford Distinguished Professor
of Marketing and Wholesale Distribution at Northwestern’s Kellogg
School of Management.

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