Page 33 - INC Magazine-November 2018
P. 33

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                         IN SEASON •
                    Beyond Tofurky: the founders                       Launchaunch
                     to thank—or “thank”—for a
                     vegan Thanksgiving PG. 22







                                                                                     Building

                                                                             an Ethical

                                                                                      MachinE


                                                                                   Academics worry how A.I. will
                                                                                     be programmed to navigate
                                                                                  ethical dilemmas. Founders of
                                                                                    A.I.-driven companies don’t.
                                                                                      But they should. BY TOM FOSTER
                                                                                                             b
















































             getty



                                                            i L L u s t r at i o n  b y  a d a m  s i m p s o n  ● ●  ●  n o v e m b e r  2 0 1 8   ●  i n c .  ●  1 7
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