Page 63 - INC Magazine-November 2018
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                                              The businesses being built on
                                              your computer while you sleep.



                                                                  haven’t been any breaches yet, but there could be in the future.)
                                                                    Consider the Golem Network, a startup that allows users
                                                                  to exchange idle power for Golem tokens (a cryptocurrency).
                                                                  Anyone can lease spare computation resources to the network. nyone can lease spare computation resources to the network.
                                                                  A
                                                                  Requesters are matched with such renters; prices will be based
                                                                  on machine performance and reputation. Devices will process
                                                                  tasks like training machine-learning algorithms or rendering
                                                                  graphics. Once tasks are completed, payment is sent.
                                                                    And there’s a lot of money going around. Cryptocurrencies
                                magine getting into bed tonight. You   are wildly volatile, but in June, Golem was worth more than
                                dock your phone in its charger, set the   $300 million, according to CryptoBriefing.com. Its network is
                                alarm, and, just before dimming the   expected to include video-game developers, graphic designers,
                                lights, you start up your new app. It   and movie producers who seek supercomputing power without
                                invites hackers to take over your phone.   super computing costs. Gridcoin, a startup built on Boinc,
                                   This isn’t a nightmare. It’s the future   rewards volunteers with coins they can use at online market-
                                of the gig economy.               places like Cointopay, which sells vintage Gucci handbags and
                                   In the coming year, you’ll hear a lot   Hermès belts. (It also sells less savory items—it is a crypto
                                about the next wave of the decentral-  market, after all.) Golem and Gridcoin represent a new kind of
                                      ized sharing economy. But it’s   meta-platform, where consumers, businesses, and the platform eta-platform, where consumers, businesses, and the platform
                                                                  m
                                      not about vacation homes or   developer can all benefit.
                                      cars. It’s about distributing   Gigware works for barter markets of interest to businesses,
                                      computing power over a large   t too. Washington, D.C.–based Gladius is a startup that trades oo. Washington, D.C.–based Gladius is a startup that trades
                                      network of computers and    spare bandwidth and processing power for tokens that pay for
                                      devices to accomplish complex   private web hosting—it promises to use all that power to thwart
                                      tasks, ranging from mathemati-  denial-of-service attacks, which can bring a company’s website
               cal calculations to cryptocurrency mining. All it takes is what   down for days.
               I call “gigware”: a benevolent form of the malware hackers   My favorite just might save America’s beleaguered news
               use to break into your computers and phones that generates   industry. Technologist and entrepreneur Orlando Watson is
               a tangible benefit to companies and individuals.    building Honeycomb, gigware for a free press. Eventually,
                  Nearly four billion internet users are spread around the   it will invite consumers to let their mobile phones be used for
               world. Each owns an average of three devices. So there’s always   complex calculations overnight, to earn credits that pay for
                                                                  digital subscriptions to newspapers and magazines. Who igital subscriptions to newspapers and magazines. Who
               a gigantic pool of processing power sitting dormant. Sharing   d
               and pooling such power isn’t exactly new. In 2002, researchers   knows? Soon, you might be paying your favorite writers directly
               at Berkeley’s Open Infrastructure for Network Computing   with credits you earned while sleeping.
               (cheekily nicknamed Boinc) realized that if some of us allowed
               our devices to be hijacked while we slept, it would be possible
               to simulate the power of a supercomputer, which could then be
               put to good use. Today, more than 156,000 people donate idle
               processing time to worthy projects such as the Quake-Catcher
               Network, which looks for seismic activity, and SETI@home,                  Amy Webb
               which searches the universe for extraterrestrial life.                     (@amywebb) is an
                  What’s new is that consumers can now use mobile devices—                author and futurist
               and will soon be able to use other connected devices in the                and the founder of
               home—to do the same thing. Entrepreneurs are building smart                the Future Today
               businesses on that idle time. Just as people use platforms like            Institute, a leading
               Airbnb to rent out their properties, and Turo to lend their cars,          forecasting and
               the newest gigware lets businesses use your smartphones and                strategy firm.
               computers in exchange for credits you can spend elsewhere, or
               for real money. Since the systems are distributed and decentral-                                        Shayan aSgharnia
               ized, private data is safeguarded. (Still, caveat usor: There

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