Page 26 - Home Business - Fall 2018

Not the Average Detergent

The Founder of JackRabbit Sells Store and Bets on
His Best-Seller

By Cameron James
ollowing the sale of his popular NYC- and even catch the eye of prospective retailers,”
based athletic apparel store, JackRabbit, says Silverman.
Fenterprising entrepreneur Lee Silverman
WIN detergent is not your average detergent
decided to buy its bestselling product: WIN SUCCESS STORIES
and you won’t see it in the laundry aisles of big
detergent! New York is a city of convenience,
chains such as Albertson’s or Publix, but that’s
where most people have everything delivered,
exactly the way Silverman wants it.
but I noticed many customers making the trek
to JackRabbit specifi cally to purchase WIN “WIN was developed to cater to a niche market.
repeatedly,” says Silverman. Our active ingredients are more expensive than
the cleaners used in typical detergent. Because
Silverman operates WIN from his home in we have a higher price point, WIN would be Lee Silverman, Founder of WIN detergent
Brooklyn, which is a big shift . With JackRab- overlooked on the shelves of your local su-
bit, he oversaw a head offi ce of over a dozen permarket," he says. Th e niche market is the its ability to wick away sweat. WIN is special-
people. Working from his home offi ce, he in- millions of Americans who invest in pricey ly formulated to separate the oils from those
teracts virtually with brand ambassadors and workout and athletic wear. synthetic fabrics, ensuring they smell fresh and
manages manufacturing and marketing teams perform like brand new!
Regular detergents do a great job on cotton,
across the country.
because 90% of the clothing worn in the US is Available in two formulas, the original Blue
As he navigates this shift , he sees the value in cotton. But the synthetic fabrics used to make Formula and eco-friendly non-scented Green
what he considered one of his biggest compet- workout gear require diff erent cleaning agents, version, Silverman is using entrepreneurial
itors. “As the owner of a brick and mortar store, which is where WIN steps in. Th e “sweaty” know-how to make WIN the go-to detergent for
I considered Amazon the bane of my existence, smell workout gear develops over time is caused everyone, whether a soccer mom in the Mid-
but I now see it as a launching pad that will give by the oils that accumulate in these fabrics, not west or the NBA’s fi rst round draft pick. Visit
WIN the opportunity to reach more audiences only giving it a putrid smell, but also weakening https://www.windetergent.com/.

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