Page 27 - Home Business - Fall 2018
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Winning Business with WordPress
Husband and Wife Build Six-Figure Income by
SUCCESS STORIES
Putting Their Lifestyle First
By Alicia McCarthy
hroughout her 20's, Katie Keith dreamed by contacting small local businesses directly.
of quitting the rat race and working Th ey soon discovered the WordPress platform
Tfrom home. While she enjoyed her job for building websites and found a gap in the
as project manager, she felt that there must market for specialists. Th is catapulted the com-
be more to life than working fi xed hours for pany into a leading WordPress studio.
someone else's benefi t.
To avoid having to hire staff , Katie recruited
Aft er years of discussing business ideas, Katie a distributed team of freelancers to add capac-
and her husband Andy decided to take the ity. Th is allowed them to take on more projects
plunge in 2009. Andy quit his soft ware devel- and earn a good living. However, Katie felt that Katie Keith, Founder of Barn2 Media
oper job to focus on starting a business. Katie fi - a service business wasn't the best way to achieve
nanced the business and supported it part-time a more fl exible lifestyle. In 2016, they switched can be sold many times without an increase
by continuing in her job until they could aff ord to selling niche WordPress plugins, which are in workload. She loves the fact that she can fi t
for her to quit too. small pieces of soft ware that improve people's her work around spending time with her 6-year-
WordPress websites. Th eir experience with the old daughter.
Th e couple thought carefully about what type WordPress market gave them insider knowl- Barn2 Media is now one of the fastest growing
of home-based business to start. Since Andy's edge of what would sell. Within 6 months, the WordPress plugin companies, in an industry
skills were in IT, starting a computer-based busi- income from plugin sales had overtaken the that now powers over 30% of the web. In three
ness was the obvious choice. Th ey settled on web web design business and they stopped taking years, Katie intends to have grown her home-
design because this was well-suited to working on new clients. based business even further, while still working
remotely from home and had a straightforward
Katie thoroughly enjoys the company's new part-time hours and having the work-life bal-
route to market with minimal fi nancial outlay.
product focus. It has opened the door to a more ance she always dreamed of. Visit https://barn2.
Katie marketed the startup web design company scalable income model, where the same product co.uk/.
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