Page 48 - Forbes Magazine-September 30, 2018
P. 48

Technology                                                                               ESPORTS

        advertisers to look at social media and stream-  competitions will be structured or even broadcast.
        ing to help make decisions about where to spend.   But TSM and Dinh are used to leaps of faith.  Gaming
        TSM and its players have 60 million followers   From a working-class family of nine in Camp-  Changers
        across various social networks. Forbes estimates   bell, California, Dinh was a perennial C student   If you want to build anoth-
        that TSM had revenue of $21 million for 2017, on   in high school but found his calling aft er discov-  er New England Patriots or
        the high end for an  esports company.    ering the fl edgling League of Legends in 2008,   Dallas Cowboys in esports,
                                                                                           who better to do it than
           Despite all this success, Dinh admits TSM   when he was 16. Playing under the name Regi-
                                                                                          the actual owners of those
        could better take advantage of new opportunities   nald, he soon became the top-ranked player in   teams? Esport leagues are
        in the rapidly evolving market. Th  e next big op-  the world and started his own team in 2009. He   beginning to franchise,
                                                                                          and old-school brands like
        portunity may be the 2017 video game Fortnite,   and his brother Dan decided to create communi-
                                                                                           Dinh’s TSM are getting
        a billion-dollar sensation that 125 million play   ty websites and author guides for the game. Long   bought up or pushed
        around the world, including celebrities such as   before ESPN and Amazon thought to broadcast   out by deep-pocketed
        Drake and Chance the Rapper as well as pro gam-  League of Legends competitions, Dinh was host-  moguls. Here are three of
                                                                                          the billionaire sports titans
        ers who stream their matches online to tens of   ing and streaming them.
                                                                                          who already own esports
        thousands of viewers every day.            Soon aft er, Dinh dropped out of college and   teams.
           Fortnite is like a mix of Th  e Hunger Games,   borrowed $5,000 from his mother to invest in
        Minecraft  and Lord of the Flies: 100 players drop   his vision. His gaming-guide site, solomid.net—
        down on an island and battle it out until only one   named aft er his position in League of Legends—
        player or team is left  standing.        attracted millions of visitors, which meant Dinh
                                                         was pocketing around $60,000 a     Stan Kroenke
                                                         month. In 2013, Dinh retired as a play-  NET WORTH: $8.3 BILLION
        HOW TO PLAY IT      BY JOHN DOBOSZ                                                  SPORTS FRANCHISES:
                                                         er at 21 to focus on his business, which   Los Angeles Rams,
                                                                                             Denver Nuggets,
                 Founded in 1979, Activision Blizzard originally sold   still includes gaming sites.  Colorado Avalanche,
                 games on cartridges for the Atari 2600. Today it’s   Five years later, he remains hungry,   Colorado Rapids, Arsenal
                                                                                          ESPORTS TEAM: L.A. Gladiators
                 the name behind blockbuster franchises like Call   taking aggressive new steps in the in-
                 of Duty, World of Warcraft, Overwatch and Candy                             GAME: Overwatch
                                                         dustry he helped pioneer. In July he re-  BIG SCORE: His L.A. stadium
                 Crush. Revenue has grown 17.9% a year for the past                       and entertainment district will
                                                         ceived $37 million in Series A funding
                 decade, and it’s expected to grow 4.7% to $7.49 bil-                      host Overwatch matches.
                                                         from a group of investors that includ-
       lion this year. Wall Street looks for earnings to surge 15.3% to $2.63
                                                         ed the A-list venture capital fi rm Bes-
       per share. It’s no yield gusher, but since 2010 Activision has paid
       annual dividends, and the payout has grown 127% over the past   semer Ventures Partners, the Hall of
       eight years to $0.34 per share last March. The average price target   Fame NFL quarterback Steve Young
       among analysts for Activision is $80.             and the three-time NBA champion     Robert Kraft
       John Dobosz is editor of Forbes Dividend Investor and Forbes   Steph Curry. “It only made sense to go   NET WORTH: $6.2 BILLION
                                                                                           SPORTS FRANCHISES: New
       Premium Income Report.                            with the best of the best,” says Curry,   England Patriots, New
                                                         who plans to use his cachet to help   England Revolution
                                                                                              ESPORTS TEAM:
                                                         TSM reach even more young men.      Boston Uprising
           One superstar gamer, 19-year-old Ali “Myth”   With the new capital, Dinh plans to double   GAME: Overwatch
                                                                                          BIG SCORE: First undefeated
        Kabbani, was signed by TSM early this year as the   staff  to 100 and use up to $15 million to build a   team in an Overwatch stage.
        team’s Fortnite stud. Th  e signing soon led to a $1.5   25,000-square-foot training facility and  operational
        million investment by TSM: Th  e team now  leases   headquarters in Los Angeles next year. Th  e new
        a 4,300-square-foot house for its roster of four to   headquarters will generate revenue through spon-
        live, practice and stream for hours a day. Th  e sev-  sorships and fan events and serve as a base where
        en-fi gure bet is already paying off . Kabbani has be-  players can train, infl uencers can create content and   Jerry Jones
        come the second-biggest star on Twitch, with 4.1   TSM can develop as a household name for a new   NET WORTH: $5.6 BILLION
                                                                                            SPORTS FRANCHISE:
        million followers, driving new fans to the TSM   generation—and much of this is well under way.  Dallas Cowboys
        brand. Th  at ever-growing audience helped bring   At TSM’s Fortnite game house, Myth Kabbani   ESPORTS TEAM:
                                                                                            Complexity Gaming
        about a new sponsorship from Chipotle, which   recalls watching TSM play when he was in middle   GAMES: Counter-Strike:
        sees TSM as a means to intersect with pop culture.  school and realizing esports was a realistic career   Global Off ensive, Dota 2,
                                                                                               Call of Duty
           Th  ough it’s undeniably a blockbuster game,   goal. When the organization reached out to talk   BIG SCORE: Opening
                                                                                            a training facility at
        there are still questions about Fortnite’s potential   about a partnership, he says, his heart started to   Dallas Cowboys’ World
        as an esport. And while the game’s creator, Epic   beat out of his chest: “Joining TSM is less like join-  Headquarters.
        Games, is off ering $100 million for prize pools   ing an organization and more like fi ghting crime   GETTY IMAGES
        across a year of tournaments, it’s unclear how these   with your favorite superhero.”
        FINAL THOUGHT
          “Man is a gaming animal. He must always be trying to get the better in something or other.” —CHARLES LAMB


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