Page 48 - Journal of Management Inquiry, July 2018
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Gehman et al.                                                                                    297


              Corley.  I tend to push back when they ask for propositions   with  their  own  toolkits  and  methodologies  that  should  be
              because propositions are not always the best output of induc-  engaged or leveraged thoughtfully. In our concluding
              tive research. I agree that propositions can be a useful way of   thoughts, we highlight three takeaways for scholars using
              transitioning from inductive insights to deductive testing, but   qualitative research: (a) in determining what qualitative
              some inductive efforts produce deeply meaningful insights   approach to use, it is important to have a clear theoretical
              that can’t be easily reduced to proposition-type language.  goal and objective for your research—this theoretical pur-
                                                                 pose animates the decisions made about research design; (b)
              Langley.  I personally think that we overemphasize the idea of   every qualitative theory–method package, while potentially
              induction, that we are completely theory free. I actually think   providing some degree of template or exemplar, nonetheless
              that what we are doing is abduction rather than induction.   needs to be customized for a particular research context; (c)
              Induction  for  me  implies  that  you are  generalizing  from   it is important to create a theory–method package “fit,” in
              empirical observation, and that there is not really any a priori   which the methodological tools and their particular configu-
              theory there, which is illusory. I think that to develop a richer   ration are suited to the research question and theoretical aims
              understanding of the world, we do need to connect to prior   of the project.
              theory.                                               First, the purpose of a research study is very important.
                In most of my studies, we go into a site with some vague   The scholars in this presentation explicitly or subtly described
              idea about the kinds of concepts and ideas that we are inter-  several different potential purposes that research  seeks to
              ested in. We collect some data that make us think about some   theorize or explain. For example, do you want to understand
              other angles that might be interesting, and then we go to the   what characteristics of a firm are associated with superior
              literature and search for theories that would be relevant.   performance, perhaps using extant constructs?  Are you
              Usually, when we do that, we can see how theories that are   attempting  to  understand  how  organizational  actors  in  a
              relevant can take us part, but not all, of the way to an   social setting understand their circumstances or surround-
              enhanced understanding, and it is the remaining piece that   ings? Are you attempting to understand processual relation-
              we contribute. Thus, both deduction and induction are pres-  ships among events? Different purposes of research result in
              ent in a kind of cycle. The word for that is abduction, which   the need to use and to discover different types of concepts
              means connecting what you see in the empirical world with   and relationships among concepts. One takeaway from this
              theoretical ideas, which are also out there and can be further   session: If you want to generate a theory that can be tested
              developed.                                         deductively, the Eisenhardt method may be the place to start;
                Of course, you do have to have something over and above   if you want to understand the lived experiences of infor-
              what is already expressed in theories. That’s why I said that   mants, the Gioia method may be the place to start; and if you
              the labeling approach to theorizing does not work. A typical   want to understand temporal or practice dynamics in organi-
              example I give is actor-network theory. Actor-network the-  zational life, Langley’s approach may be a source of inspira-
              ory, unfortunately, is so wonderful in that you can explain   tion. By the same token, there seem to be rather limited
              everything with it if you just label things the correct way.   circumstances when a single paper would appropriately draw
              However, you will not make a contribution to actor-network   on many of the specifics of all three approaches.
              theory by doing that because it will stay the same. It has not   Second, it is important to customize the method for your
              moved; you have not added to it. You do need to be able to   research context. Research situations are different, and
              extend theory. Quite often, my studies have a section called   require the use of tools and techniques in different ways. On
              theoretical framework where I say, “Well, this is what the   one hand, some tools and techniques might be used in mul-
              theory says but this is what we don’t know.” That gives me   tiple approaches to qualitative research. For example, a gen-
              enough to move forward.                            eral technique such as the constant comparative method for
                                                                 coding (i.e., Strauss & Corbin, 1998) might be used across
              Conclusion                                         multiple approaches  to qualitative  research.  On the other
                                                                 hand, techniques such as visual mapping might be generally
              This symposium led to several major insights. Overall, the   applied but will need to be customized for particular studies.
              panelists agreed that there is some commonality between the   That said, given the different onto-epistemological assump-
              different qualitative approaches. For instance, Kathy   tions embedded in these methods packages, seemingly com-
              Eisenhardt  concluded,  “Let’s  get  past  those  minor  points.   mon concepts are likely to have different meanings and
              Let’s focus on doing great research and let’s remember that   implications as you move from one method to another. For
              90 percent of the academy is composed of deductive research-  example, a concept such as replication differs quite a bit
              ers, so let’s play on the same team.” Although this is cer-  among the approaches. In Eisenhardt’s approach, replication
              tainly something to be celebrated, this does not necessarily   is central: Without replication across cases, the researcher is
              mean that anything goes. Within the “big tent” of qualitative   left with just a particular story. In Langley’s approach, the
              research, there are different pockets or niches of scholars   logic of replication is temporal (e.g., see Denis et al., 2011).
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