Page 61 - Fortune-November 01, 2018
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may not be reflected in short-term perfor-   THE FUTURE 50    With high potential, high risk
           mance. That said, early results are encour-                    The very attributes that make high
           aging: Since their selection last October, the               growth possible often also increase risk.
           2017 Future 50 have achieved average rev-                    One cautionary example: While last year’s
           enue growth of 18% and total shareholder                     Future 50 companies are outperforming
           returns of 35%—outperforming both the                        in the aggregate, three—LendingClub,
           overall market and growth-focused stock                      Gogo, and Macom Technology Solutions—
           indexes. (See the chart at right.)                           have lost half their market value since
                                                                        publication.
           Global patterns of vitality                                    Many high-growth companies are led by
             Our 2017 ranking assessed only U.S.                        founder-CEOs, who face the challenge of
           companies. This year we expanded our                         preserving culture and momentum while
           scope to include the largest public compa-                   transitioning in the leadership role. Tech
           nies worldwide. We found a bipolar                           giants face trust issues, as users become
           landscape. The vast majority of this year’s  2017 Future 50:  increasingly sensitive to the social and
           Future 50 are headquartered in two         1-Year Total      political implications of digital products
           countries: 42% each in Greater China      Shareholder        and increasing market power. And macro
           (including Hong Kong) and the U.S.           Return          concerns, such as trade disputes, fears of a
             This distribution may seem extreme,                        slowdown, and the impact of government
           but it is in line with growth trends. Of the     35.1%       influence on the economy, are more salient
           fastest-growing large companies over the                     than ever. (Such concerns have impacted
           five years through 2017, 54% were based                       the share prices of many companies on this
           in China, and 28% in the U.S. Growth-                        year’s list, especially in China.)
           focused investment follows a similar                           To calibrate these risks, we have stratified
                                                        22.9%
           pattern: In the first half of 2018, approxi-                  our ranking. We classified four compa-
           mately 80% of venture capital funding                        nies—Samsung Biologics, Tesla, Facebook,
           went to those two countries, according to                    and JD.com—in a “higher uncertainty
                                                    12.9%
           Crunchbase.                                                  zone”: Though they score well in our vitality
             Vitality is also unevenly distributed by                   analysis, each faces circumstances that el-
           sector. In the U.S. and other developed                      evate the risk that their growth could derail.
           markets, the vast majority of vital com-                       The Future 50 can’t predict success with
           panies are tech players. But in China and                    certainty, of course. Evolving markets, new
           other emerging markets, the picture is                       competitors, and external forces always
           more varied, thanks in part to rising con-                   have the potential to disrupt trajectories.
           sumer demand from the growing middle        S&P 1500         But we believe this index provides a useful
           class. While digital leaders such as Alibaba,   S&P 1500 I.T. SECTOR  2017 FUTURE 50  set of binoculars through which to recog-
           Baidu, and Tencent rise to the top, there                    nize growth potential in volatile times.
           are also three Chinese automakers among
           our top 50, along with a consumer-oriented                   Martin Reeves is a senior partner at
           Indian bank and a Thai convenience-                          management consulting firm BCG and the
           store operator.                            SOURCE: S&P GLOBAL  director of the BCG Henderson Institute.




           gic orientation from its   Technology and  that portfolio’s digi-   People: We assess  smaller board size.
           SEC filings and annual  investments: A com-  tal intensity (share in  the age and tenure of
           reports. We assess the  pany’s capital expen-  computing and elec-  a company’s execu-   Structure: A com-
           clarity of a company’s  ditures and R&D (as a  tronic communica-  tives and directors, as  pany’s age and (rev-
           strategy from earnings  percentage of sales)  tion). To account for  well as the share of  enue-based) size are
           calls. We also assess  measure its investment  external innovation, a  managers and employ-  correlated with vitality
           a company’s commit-  in the future. Technol-  company’s portfolio of  ees who are female.  loss. But three-year and
           ment to sustainabil-  ogy advantage is as-  startup investments  The value of consis-  six-month sales growth
           ity from its governance  sessed through the  is compared with the  tent, focused manage-  can be predictive of fu-
           rating by Arabesque, a  growth in a company’s  best-performing global  ment is assessed via  ture growth as signs of
           data-analytics firm.  patent portfolio and  venture capital funds.  leadership stability and  revitalization.






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