Page 98 - Fortune-November 01, 2018
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ar tifi c i al  intelli gence  +  heal th  and  wellne s s



         REINVENTINGDRUG R&D                                                               REVERSING
                                                                                           DISEASE

           THE MEDICINE BUSINESS IS FILLED WITH TWISTS OF FATE. A drug may appear safe for humans in
         early studies with small groups of patients only to crash and burn in spectacularly expensive fashion in  AMERICA’S HEALTH
         a large-scale clinical trial. In fact, return on investment for the largest biopharmaceutical companies in  care system has
                                                                                           been criticized for
         the U.S. fell to a dismal 3.2% in 2017, according to Deloitte. Which is why American companies like BERG
         and Roivant Sciences and U.K.-based Exscientia want to harness the power of A.I. to better deploy re-  favoring triage over
         sources. BERG has partnered with major drugmakers like AstraZeneca and Sanofi Pasteur to use clinical  cheaper, proactive
         data fed through an algorithm to identify promising biological targets for drugs and molecules that may  approaches—and
                                                                                           businesses pay
         be able to treat diseases like Parkinson’s. Sanofi is also analyzing huge amounts of data to gain a deeper
         understanding of why certain flu vaccines are effective for some people but not for others (a critical  the price in lost
         public health question considering last year’s devastating flu season). A.I. as a central medicine-making  productivity and
         tool is still in its early stages. But the promise is clear: Being able to funnel pharma R&D efforts to the  skyrocketing health
                                                                                           care costs. Virta
         most promising targets can avoid a huge waste of time and money and, hopefully one day, lead to a more
         streamlined drug development process that benefits companies and patients alike. —Sy Mukherjee  Health CEO Sami
                                                                                           Inkinen is taking
                                                                                           a different tack,
                                                                                           using A.I. to prevent
                                                                                           patients at risk
                                                                                           for diabetes from
                                                                                           developing the full-
                                                                                           blown disease and,
                                                                                           in early trials, even
                                                                                           reversing Type 2
                                                                                           diabetes through
                                                                                           its purely digital
                                                                                           platform. Virta aims
                                                                                           to shift customers’
                                                                                           lifestyles by con-
                                                                                           necting them with
                                                                                           coaches who give
                                                                                           them personalized
                                                                                           recommendations
                                                                                           on diet and other
                                                                                           factors. It also
                                                                                           provides digitally
                                                                                           connected tools
                                                                                           to measure blood
                                                                                           sugar, ketones,
                                                                                           blood pressure, and
                                                                                           weight. Using a pa-
                                                                                           tient’s anticipated
                                                                                           blood sugar and
                                                                                           weight improve-
                                                                                           ment, clinicians can
                                                                                           prioritize patients
                                                                                           in their hourly
                                                                                           workflow. Virta is
                                                                                           not alone: IBM’s
                                                                                           Watson Health unit
                                                                                           and medtech giant
                                                                                           Medtronic are
                                                                                           collaborating on an
                                                                                           app called Sugar.IQ
                                                                                           that offers similar
                                                                                           tools. —S.M.








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