Page 21 - Entrepreneur-November 2018

Travel Industry

looking to become independent system,” he says. “And that’s all a attends networking events. At five-year goal, and then their
travel consultants. Michelle franchise is: It’s a system.” his monthly meet-ups at the 10-year goal after that. “It’s
Fee’s Cruise Planners, which Veterans Business Resource all part of our business plan,”
counts veterans and their WHEN THE Moyneurs returned Center, he visits his mentor and Moyneur says. “I’m in this
families as 18 percent of its home from training in Fort kicks around ideas with other for the long term. I’d like to
franchisees, reduces its Lauderdale, they quickly seasoned entrepreneurs. pass this on to one of my kids
standard $10,995 agreement found a niche selling cruises But there’s reason to be one day.”
by 28 percent. These kinds of and vacations at all-inclusive optimistic. Dream Vacations And perhaps he will. He has
discounts really do make a resorts. But their business is assigns its new franchisees a the attitude that his corpo-
difference, say vet franchisees. still in its infancy, and their business-development adviser, rate advisers associate with
Charles Russell, 55, purchased clientele is too small to pay and for the first few months, long-term success. By leaning
his Cruise Planners franchise the bills alone. The Moyneurs the Moyneurs leaned heavily hard on the virtues of military
in 2013 after serving 22 years essentially started from on theirs. “I was in contact training, Moyneur knows how
as an Air Force nurse. He’d scratch, and first-year franchi- with her all the time,” says to keep his head above water.
considered a restaurant sees don’t usually turn profits. Moyneur. When the couple “As a Navy diver, any time you
franchise first, but the startup So while Julie handles the day- hit their first-year revenue get into the water, you follow
investment was massive. “If it to-day booking, Nick works in target three months ahead procedures just to stay alive,”
failed, it would have ruined the public research room at the of schedule, the company he says. “Similarly, with a fran-
me,” he says. National Archives at St. Louis. assigned them to a new adviser, chise, they give you the system.
Armed with the franchise “It just takes time to build up one who specializes in long- If you follow it, you’re going to
playbook, Russell built his the business,” he says. term growth. succeed. That’s how I see it.”
operation quickly. He doubled To speed the process, he’s From here, the couple plan
his business in 2014, and then focused on customer acqui- to follow the Dream Vacations Clint Carter is a digital
again in 2015. “We’re used to sition. He joined his local playbook as closely as possi- nomad who covers travel, food,
finding ways to work within a Chamber of Commerce and ble as they build toward their business, and health.

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