Page 52 - HBR Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level
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42 HBR Leader’s Handbook

           TABLE 1-5
           From-to chart of ConAgra’s vision

           From                             To

           Brands selling independently     Brands selling together
           Careers within one business unit or function   Careers across the company
           Multiple supply chains           One supply chain
           Dozens of different compensation plans   A limited compensation structure
           Top-down command and control     Accountability for aligned objectives

           A personnel department           HR focused on talent management



            Questions to Consider

              ■ Vision alignment. Does your team have a clear, shared vision for where it is
                 going? If so, does it align with your personal vision for the team and the
                 larger company vision?

              ■ Timing. Is it time to revise or recraft the vision for your team? What would
                 be the purpose of working on the vision now? How would it make a
                 difference?

              ■ Future focus. To what extent does your team’s vision give everyone an
                 exciting aspiration for the future? Does the vision look far enough ahead to
                 get everyone thinking creatively about their work?

              ■ Being bold. What big ideas do you have about your team’s vision? Can you
                 paint a picture of the future that people would be excited about working
                 toward—and that would engage their hearts as well as their heads?

              ■ Stakeholders. Who do you need to involve in crafting or modifying your
                 team’s vision? Team members? Internal or external customers? Your boss?
                 Other stakeholders?

              ■ Process. What process will you use to craft or modify your team’s vision?
                 Will you take a first cut? Can you assign the work to a team? Should you
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