Page 8 - marketing plan-converted
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Value Chain Analysis:


































                                SWOT ANAYLSIS

                      Strength

                   ✓  Strong Direct Sale.

                   ✓  Reliable suppilers.

                   ✓  Loyalty in Employees.



                      Weakness

                   ✓  Product Standardization

                   ✓  Weak in marketing
                   ✓  Warehouse is far away from showroom and manufacturing units.

                   ✓  New taxation policy .

                      Opportunities

                   ✓  Local economy and population is growing.

                   ✓  Online platform are booming.
                      Threats


                   ✓  There is a competition in online platform.

                   ✓   New technologies developed by the compeitiors.
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