Page 9 - marketing plan-converted
P. 9
✓ Limitation of low quality product available in the market
PROMOTIONAL STRATEGY
➢ Spot radio advertisements on two or three local FM radio stations –
Half yearly.
➢ Setting up stalls and sponsoring events for Exhibitions.
➢ Since our target audiences are corporate companies and families from UAE,
who spend most of the time in social media like Facebook, twitter and
Instagram, Snapchat, and Linkedin promoting our products through that platform
will turn out to be fruitful.
➢ Website management and SEO marketing- Bring traffic to our websites.
➢ Youtube videos ads exhibit half-yearly basis.
➢ Word of mouth marketing (Direct Marketing- Sale team )
➢ 1000-2000 brochures will be distributed a Quarterly basis by means of
newspapers.
➢ Pocket Pamphlets with high /low quantity print of 3000-5000 will be circulated
week basis. .
➢ Getting listed with Yellow pages- Etisalat, Crunchbase.
➢ E-mail marketing – as small businesses tend to be close with customers(target
audience).
