Page 3 - Pobl Annual Report FY25

Annual Report 2025 1
Introduction from the Chair and CEO
A year since the launch of the new Group, we are delighted to present our results, and to pay
tribute to the hard work of colleagues and partners in delivering them. Our results show that
the Group is now an even stronger, more resilient organisation focused on delivering for our
customers and our communities.
Our commitment to delivering new homes in beautiful spaces is reflected in the impressive
number of homes completed this year, with over 80% being available for affordable rent.
Our ambitions in this area are matched
by those of the Welsh Government and
their support in the form of grant.
The availability of development land is
essential in enabling us to achieve our
ambitions for new homes and make our
contribution to Wales’ new homes target.
Our placemaking approach, creating not
just beautiful homes but mixed tenure
communities where people can thrive at
every stage of life, ensures continued
demand for our market sales homes.
Strong partnerships with housebuilders
and our Large and Local approach is
enabling the expanded Group to unlock
new markets and financing models, central to us achieving our ambition of delivering 10,000 new
homes this decade.
The cost of living continues to be a challenge for many customers, and our advice, wellbeing and
support teams have once again been incredibly busy. Together, these teams have identified more
than £1.8 million of additional support for families and individuals. Our Living Rent policy, which is
based on principles of local affordability, means that this year we were able to limit rent uplifts to
below the maximum allowed by Welsh Government, and to freeze rent for around 900 homes.
We continue to see high demand for our Care and Support services. Colleagues in these services
work tirelessly to support customers and this has been recognised in our assessments from Care
Inspectorate Wales.