Page 4 - Pobl Annual Report FY25

2 Annual Report 2025
Always striving to find better ways to deliver services for customers, we were thrilled to see our Plas
Bryn Rhosyn service in Neath receive a prestigious ENRICH Cymru award at the Senedd, highlighting
our commitment to fostering high‐quality research within the residential care community.
Our customers tell us that the way we repair and maintain their homes is a top priority. This year
saw a significant investment in our in‐house trades team. Taking the decision to increase our
capability by over 50% has given us more capacity to do planned and reactive repairs and to
improve communication with our customers. There is more work for us to do to reach the level of
service our customers expect, but this year has seen us set a solid foundation to improve in this
area.
Maintaining strong local connections, this year has seen us establish projects and partnerships to
improve the lives of people in the communities we serve. In Newport, with our partners
Barnardo’s, Homewards and Housing Justice Cymru, the HomeLife project identifies people at risk
of homelessness and provides tailored, early intervention to reduce the number of people at crisis
point and needing access to more intensive services. The Green Careers Partnership creates real
opportunities for young people to develop specialist skills to help reduce carbon emissions and
restore our environment. The partnership enhances future employability prospects for young
people while tackling a very real skills gap. These are two great examples of the excellent work
being carried out by our community regeneration teams.
There has been so much progress made across the last twelve months which we can all be proud
of. Our colleagues have embraced the opportunities and challenges faced by our customers.
We are fortunate to have funders and delivery partners who are engaged and supportive of our
ambitions. In a period of change for the Group, it has been fantastic to have the support
and guidance of the Board of Directors and the Executive Committee, who collectively have
empowered individuals across the business to strive to be the best they can be. That ongoing
collaborative approach will be essential for future success. We are delighted to have welcomed
new talented people into our teams across the business and a great source of pride to us is the
contribution from our many long‐serving and experienced individuals who are committed to
deliver every day for customers.
In January we shall have a new Group identity and brand which will reflect our shared values,
unified purpose and a commitment to doing more for our customers and colleagues. At a time
when change is happening faster than ever, integrating as one team with one mission means we
can deliver greater support, clearer communication, and more lasting local impact – building a
stronger, more resilient, future‐ready organisation deeply connected to its local communities.
Julia Cherrett Group Chair
Scott Sanders Group CEO