Page 3 - Onboarding Guide 5_16_19

Welcome to the Family!

Dear New Franchisee!

On behalf of the joint chiropractic, Welcome!

We are thrilled that you joined our franchise community. the most powerful tool of our brand is partnering
with new franchisees like you, which has led to over 450 locations in 32 states nationwide. Your belief in
the unique business model and remarkable possibilities is a meaningful start to a successful partnership.

With a blend of passion and expertise, The Joint has built a brand around delivering quality chiropractic
care to patients since it was established in 1999. By making routine chiropractic care more accessible,
affordable and consumer-friendly, The Joint has transformed the way chiropractic care is delivered in the United
States. Our focus is the health and wellness of our patients. I am continuously moved by the extraordinary patient
stories that express how The Joint impacted their lives. These stories embody the heart of our mission.

Our core mission is to improve the quality of life through routine and affordable Chiropractic care. We blend this purpose with five core
values that define what’s important and serve as our guiding principles. These values are:

Trust - We believe in the reliability, truth, and ability of others.
Integrity - We adhere to moral and ethical principles.
Excellence - We drive a continuous pursuit of optimal levels of performance.
Respect - We appreciate the intrinsic value of everyone.
Accountability - We hold ourselves and others responsible.

Achieving exponential growth requires connecting with the right people that share those same values and goals. We are thankful to have
you as a partner to continuously drive and deliver on our purpose.

Franchising is a business of relationships; it’s building a business for yourself, but not by yourself. Our goal is to provide extensive
support to you, to help you open and grow your new venture. We intend to ensure that you have the tools and support to set you
up for success. Onboarding and Training is an essential piece and foundation of running a thriving business. This Welcome Booklet
describes what to expect at each stage of that process.

Grounded in teamwork and collaboration, with a passion for helping you succeed; we look forward to a long and rewarding
relationship with you.

Stay well adjusted,

Peter D. Holt,

President and CEO

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