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How To Box

In the last issue (Oct. - Dec 2019) we had started a series Introduction
which took a chosen look at the making of a corrugated (Fluted) Box.

The series is aimed at imparting a fundamental understanding of what
it takes to successfully ‘Box’.

Then final part of this series is presented here.

The players and their purpose
l Consumer product company (CPC) Kevin Koelsch,
l Ad agency/marketing for the CPC Dynamic Dies, Inc.,
Holland, OH, USA
l Box sales rep (BSR—or, phonetically,
“bee-ess-er”)
l Box production managers (BPM) The ordering
l Box customer service agents (BCS) l General description and information
l Box house designers (BHD) l Converting (boxing) equipment
l Cutting die vendors (CDV) l Print plate information
l Print plate vendors (PPV) l Cutting die information
The plan l Delivery expectation
l What The players
l How Consumer Products Companies
l Who
The Ring Announcer 103 l When CPCs are the almighty Nestlé, Mondelez
AB
L’Oréal,
International,
InBev
This is the third edition of a four-part series (Budweiser), Coca-Cola, General Electric
discussing how to box. If you’re just joining (GE), Unilever, Tyson Foods, Procter
now, please know that our prior two articles & Gamble and the like. These
covered the machine (inline companies use a lot of boxes
flexo printer rotary diecutter) for thousands of products. If
and the equipment (anilox the product isn’t actually in a
rolls, ink, urethane rolls, print corrugated container, it will most
plates and cutting dies). In this likely ship in one.
issue, we will announce the
importance of communication Ad Agency / Marketing
and collaboration. We will go This is the integral step to
through a generic look at how package design and graphics.
orders for tooling are placed, The marketing group uses data
and the failure points that can mining to guide them along the
ensue. best path to successfully reach

This edition will be broken up the consumers who purchase the
as follows, not necessarily in goods. They create design ideas
any order. and graphic concepts.

Contd. on - 25

The Corrugator | January - June 2020 21