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Box Sales Rep
These experts are the primary contact the
CPC and/or marketing group go to when
they need a box. The initial concepts are
discussed and the first attempts are made
to define concept to reality—quantity
estimates, logistics and costs.

Box Production Managers
The actual BPMs may not be the exact
contact at this stage, but the very next
activity is planning the converting
process that will actually take place to
bring the packaging to reality and meet
the CPC’s requirements. Many larger,
integrated companies have corporate
technical staff that is tasked with the
important connection from CPC concept
to on-shelf reality.

Box Customer Service Agents
After the high-level planning is executed, dies). These folks are relied upon for the matches up to the equipment and ultimately
the project is passed to these versatile required technical detail. Remember, the in meeting the CPC’s expectations.
communicators to organize a multitude of project is mostly conceptual from the CPC
actions: and the ad agency. They know “kind of” Cutting die vendors and print plate
what they want. When it comes to tooling, vendors
l Estimating project price it becomes very critical dimensionally. The CDVs and PPVs are essential to the
l Talking to schedulers How knowledgeable the BCSs and BHDs connection of information. The trade
l Estimating freight and logistics are, how they collaborate with each other houses that produce tooling are generally
l Determining timeline (when it is set up this way) and how clear relied upon to be the “technical lookout”
l Getting tooling quotes the converting process is defined all have for a successful plan. Many of the BCSs are
an impact on the success of the tooling
great communicators, yet non-technical.
l Conveying the expectations
Box House Designers
Engineering a box is not always four
sides, a top and a bottom built to specific
dimensions. These creative people can
cut, crease, perforate and convert ideas
into impressive displays, dispenser trays,
carrying cases and shipping containers
that morph into shelf-ready packages.
Many times the BHDs work independently
from the BCSs, but other times they work
together, sharing the responsibilities of
planning, collaborating and carrying out
the execution of ordering the tools for the
converting machine.

Side note: The BCSs (box customer
service agents) and the BHDs (box house
designers) are usually the people charged
with acquiring the tooling (plates and

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