Page 14 - YBBBS Annual Report 2021A
P. 14

WHERE WE ARE GOING                                                                                                                                         2022’s Revenue Goals







        Meet Our Donor Relations Director                                          Donor Profile:                                                   The chart below demonstrates our revenue goals for the upcoming year
                                                                                                                                                        with a focus on increasing individual giving and grant funding.
                                                                              Gene & Barbara Polk

                                                                        Gene and Barbara Polk have been gracious,                                                       Goal for 2022: $900,000
        In the coming year, we
                                                                        generous donors and supporters throughout
        will continue to apply
                                                                        their history with the agency through
        what we have learned
                                                                        numerous events and campaigns.
        over the past two years                                                                                                                                15%                              Foundation & Corporate Gifts
        to our fundraising and                                          “We are grateful for ongoing supporters like
        engagement plans. We                                            the Polk’s, who have been instrumental to the
        have hired professional                                         agency maintaining and growing its 50 years                         35%                                                 Individual Gifts
        fundraising staff to lead                                       of service to this community.                                                                20%
        these efforts with purpose                                      Multi-year
        and intentionality.                                             investments                                                                                                             Grants

                                                                        to YBBBS have                                                                    30%
        This past January, we                                           allowed us                                                                                                              Events and Campaigns
        welcomed Marlo Dykeman                                          to increase
        to the YBBBS team to                                            organizational
        serve as our Donor Relations Director, who has an eight-year    capacity and
        history of working in the nonprofit sector.                     sustainability to   Gene & Barbara Polk
                                                                                                                                        To reach these goals, our fundraising team has put an innovative plan in place that is rooted in
                                                                        provide quality                                             evidence-based practices that are relationship-based to keep supporters of the organization stewarded
        “We are so excited to have Marlo on board at YBBBS. Marlo       programming to the current matches in the                                  in order to understand the immense impact an investment has on YBBBS.
        has mentoring in her heart. Her smile and attitude are          program while also enabling us to enroll
        infectious, and she is as creative as she is knowledgeable.     additional children year after year who need                      Additionally, the giving plan includes strategies and activities to generate new supporters
        Our staff is already learning from her experience, and she      our services the most,” said YBBBS Executive                                                             of our mission.
        has jumped right in with our team and stakeholders,” said       Director, Erin Mabery.
        Erin Mabery, Executive Director of Yavapai Big Brothers Big                                                                            We encourage community members to engage with YBBBS in the following ways:
        Sisters.                                                        “Ongoing support gives YBBBS the runway
                                                                        that we need to continue to be a healthy
                                                                                                                                                      • Host a gathering and connect your network with YBBBS
        “Being a Yavapai County resident, she is already familiar with   organization while providing the space to
        our proud county residents but is eager to meet our newest      innovate and grow. As we approach this                                        • Join us at events. Watch azbigs.org as event details are released:
                                                                                                                                                         – BFKS in April 2022
        neighbors. I can’t wait to see what Marlo brings to the table,   next phase in our organization’s history,                                       – Mentoring Symposium May 7, 2022
        and I feel she is excited to be with us, serving our incredible   growing our services in depth and in width,                                    – Annual Gala Nov. 12, 2022
        communities.”                                                   these multi-year investments will be key in                                   • Make a tax credit contribution to YBBBS
                                                                        continuing to support this work.”                                             • Consider a multi-year investment
        “Our fundraising approach is to dedicate staff resources                                                                                      • Assess if your employer will match your gift
        to where we have the greatest opportunity for success. We       Ready to make a multi-year investment and
        recognize the need to continue to differentiate our revenue     increase your impact? Contact Marlo
        sources for increased financial sustainability, which will      Dykeman at mdykeman@azbigs.org to
        support the delivery of YBBBS’ comprehensive programming,”      explore projects that need your ongoing                        Visit our website for more information or contact our Donor Relations Director, Marlo Dykeman
        shared Marlo.                                                   support!                                                                                       directly at mdykeman@azbigs.org
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